Email List Building Techniques You Need To Use in 2018

List Building is essential in internet marketing, and I hope to explore some key list building techniques here today. It is a real cliche, and you will read it all over the web, “the money is in the list”. This is so true. Cultivate and manage your list carefully, and you have a group of keen and eager buyers for products you want to promote.

How powerful is having a list? Well, sometimes it is like turning on a tap to get more cash. Imagine that. Need a cash injection – turn on the tap and out it flows. Okay, so I am exaggerating a little, but I just want to show you an example of what I mean.

Last week I came across a great product – that was well priced, and actually really worked. It made me want to buy it, so I did. .On Sunday, I was planning to take the kids to see “Despicable Me 2” (first time to the cinema for my youngest one – he loved it.) Anyway, I was just sitting at the computer contemplating whether I should just send out a quick email to my list telling them of this great SEO product I had discovered. The kids were whining about going, and I was thinking, Nah! I’ll think about the email later and just go to the movies. Then I thought – what the hell, it will take me 2 mins. I have nothing to lose.

So I quickly wrote the email – added link to the product (my affiliate link of course) – hit send, grabbed my coat – and off we went to see “Despicable Me 2.”

I was sitting in the restaurant afterward, trying to keep the kids in order, when I thought I’d just check my Paypal account on the mobile. Check what my balance was. When I looked there was $130 more than I expected.

  • I had forgotten about the email I sent
  • I hadn’t realized it paid instant commissions straight to my Paypal account. (double bonus).

When I got home, I logged on to look in more detail – and basically, I had made 6 sales of this brilliant SEO product. It was just a spur of the moment thing. And, ok, $130 may not be much, but it paid for the cinema trip – the bill at the restaurant – all with plenty to spare. And just to think I wasn’t going to bother sending the email.

It was just one of those pleasant little surprises. 2 mins work – $130. Sweet.

Sure I have earned more from email campaigns – but those I have planned and taken more time on, or have been off the back of a big launch. This was different. This was great SEO product I thought my list would interested in. It was priced right.

The key thing here is that the product matched my list’s need: –

  • How to Rank for Tough keywords, something we in internet marketing all struggle with sometimes.
  • It was a good product, priced well (sort of price people are prepared to make an impulse purchase)
  • My list trusts me – because I deliver value (through the free Internet Marketing Bootcamp and other training I offer.

When you get those 3 elements right – you can literally turn on the tap – and make some cash!

Paid Advertising VS Your List

Currently, I am testing out paid advertising, something I have avoided, for now, preferring to build my list and traffic organically. But relying on free traffic when list building can be labour intensive and take time. Whereas with paid traffic – it is instant and you get a lot more traffic, much more quickly. So you can really boost your business. The downside is you have to pay for it. But, you pay for free traffic as well – after all it is YOUR TIME, and TIME IS MONEY – so is it really free. Your time has a value.

Anyway, since I managed a few sales just by sending an email to my list, I thought I would send some paid traffic direct to the offer, and turbo-boost my earnings. After all, it had converted well – so I knew it was something people buy.

I opted to use FACEBOOK – made an ad, and ran it for 2 days (total cost $25). My ad was seen by over 7000 people – I had 61 clicks on the ad. And NO SALES!!!!

No Sales!! To be honest I was disappointed. So I started to analyze why?

FACEBOOK advertising can be tricky. Sure, I received a load more PAGE likes on Internet Marketing Bootcamp Facebook page. But that was not the point of the exercise. I wanted people to click on the sales page of the product – and buy it!

So what was the difference? Both campaigns had 61 clicks (coincidentally). Yes, one produced 6 sales, and the other didn’t. So what was the difference? The difference is between Hot and Cold.

The list I have nurtured, cultivated and looked after. I have built authority and trust with my list over time – so they are potentially hot buyers.

The Facebook traffic was curious – but not necessarily hot buyers, and even though the ad had a far reach – the leads were cold, as I sent them directly to a sales page.

Now, don’t get me wrong. Paid traffic is can be good. I just may have targeted the ad wrong, Facebook may not have been the right paid traffic method. But the main problem …. I did not warm them up.

I should have offered them something free – say to sign up for the Internet Marketing Bootcamp. If it interests them, then they went through the free course – they will then see I am an authority, I can build a rapport and trust. They then become hot leads – and potentially down the line start to purchase things from me.

So is it about quality and not quantity? No, I say it is quality AND quantity. If you are going to use paid advertising, you need to make those initial low-quality leads – high quality leads. Collect leads, offer value, build trust and authority – and then those leads will pay you back. Time and again, over and over.